To tie-in with Peter Rabbit 2’s exciting plot, the Fresh & Naked competition offers consumers the chance to win an adventure holiday – from the Lake District to Gloucester – following the mischievous Peter Rabbit’s route in the movie. Highlights from the adventure holiday schedule include treetop trampolining, underground climbing, and a scavenger hunt around Gloucester Farmer’s Market.
A bespoke website has been created to host the competition, and the new user-friendly theme was simultaneously rolled-out across the entire Fresh & Naked site.
Offline support comprises of on pack promotion, with bespoke packaging on Fresh & Naked Baby Leaf Salad Mix with the remainder of the rage stickered with promotional messaging.
To promote the partnership online, a social program has been created utilising new photographic material of Fresh & Naked salad leaves with character artwork from the film overlaid onto the images.
Fresh & Naked is fresher and tastier than other pre-packed salad options because their leaves are unwashed. By skipping the factory washing part, Fresh & Naked reaches Tesco shelves quicker, last longer and taste better than pre-washed competitors. PamLloyd PR manage the social media, content creation and media relations for Fresh & Naked.