Fresh & Naked Salads
case study
fresh & naked
fresh & naked was launched in May 2010 by grower’s G’s Fresh as new way to enjoy baby leaf salads. The brand is sold exclusively in Tesco stores in the UK. fresh and naked salads only use the best tasting premium little leaves. The brand produces an unwashed field cut product. Handling the leaves as little as possible with no washing process ensures a drier less damaged leaf, that lasts longer.
PLPR has supported the fresh & naked brand since 2013 through digital and print media relations, management of social media channels and brand content creation. The campaign has increased shopper awareness of the brand and its attributes.
Because brands are relatively few and far between in fresh produce, fresh & naked is good fun to work on. It makes it more straightforward to work with other brand partners and makes for interesting new content. The Peter Rabbit 2 movie, a collaboration with SONY and fresh & naked allowed us to create several fun assets for the brand (gallery below).
fresh & naked NPD also regularly creates new seasonal mixes such as Sweet Summer Salad Mix, a charity partnership between fresh & naked and The Bumblebee Conservation Trust. This raised funds for the charity from pack sales. The Urban Mix, produced in partnership with Growing Underground, is a regular feature on the fresh & naked calendar and is always well received on social.
