Peter's Yard
case study
Peter’s Yard
PLPR has been working with Peter’s Yard since January 2019 to promote its award-winning Swedish inspired crispbread range to trade and consumer audiences. We have worked alongside the Peter’s Yard marketing and communications team to introduce the product range to the media, launch a brand new sourdough flatbread range, run press events and share the business story with the food industry and consumer media.
Since starting work with Peter’s Yard, we have secured more than 60 pieces of national and regional media coverage including Sainsbury’s Magazine, delicious, Olive, BBC Good Food, the Daily Mail, Stylist, Woman & Home, Closer and The Grocer. As well as this, the agency has submitted Peter’s Yard for several awards; including the Food & Drink Entrepreneur of the Year Award (Natwest) in 2019 (shortlisted), and the ‘Amazing Women Awards 2020’ in Woman & Home magazine on behalf of Wendy Wilson-Bett the co-owner of Peter’s Yard who was a finalist.
PLPR has supported Peter’s Yard work to put crispbreads into the hands of key food writers and journalists. This sampling has spread the word about the brand and the variety of flavours in the range. Prominent target media including Karen Barnes (delicious editor), Fiona Beckett (Guardian columnist) and Lulu Grimes (BBC Good Food) have all written and shared information about the brand on social media as a result of product sampling.
Peter’s Yard has built up a reputation amongst food writers and journalists as the best crispbread on the market and “the world’s best crackers” (Karen Barnes, delicious.) to go with cheese. The media is always eager to hear the latest news about the business or what the next new product is going to be.
PLPR is currently supporting Peter’s Yard with media relations, product launches, influencer marketing and business to business communication.
